The numbers don’t lie:

75% of fans said they would attend games this season if given the opportunity!*

As experts in the industry of delivering unique experiences, we know the secret ingredient to getting fans engaged: Providing a special kit in conjunction with those season tickets. The unboxing of a kit plays much further into consumers’ emotions than one would think. Engaging a target market by providing an innovative experience creates immediate customer impact and deepens their engagement with the brand. A one-of-a-kind unboxing experience plus a sense of loyalty between the fan and athletic brand equals higher revenue and a heightened likelihood of renewal for following seasons. Don’t just take our word for it:

• A focus on loyalty through direct programs and kits account for 80% of annual sales for a leading consumer retailer
• 49% of buyers have made impulse purchases after receiving a more personalized experience

Pictured, you can see a season ticket kit that can be made unique for any university program. A replica of the stadium inside of the box takes the package to the next-level! Fans get an exciting visual of where they’ll be spending their time with the purchase of their seasons tickets.

The possibilities for raised athletics sales don’t stop at a season ticket kit; we have seen huge success in gameday kit programs. Gameday kits not only get your fans pumped and coming back for more, it poses an opportunity toward unique skews for sales with your retail partners.

The image shown is a gameday calendar example. It’s clear fans love gameday, but complimenting the best day of the week with a special item triples the excitement. VBX can tailor any calendar kit but a few fan favorite items include plush toy mascots, cornhole bag sleeves, car magnets, scarves, and wing sauces; the opportunities are endless.

Fans are craving the excitement of gameday. VBX can provide that experience, and more. After 30 years of running highly successful kitting programs for big name companies, we have created the perfect solution set for providing experiences in a box. Let’s get fans back in their seats.