What keeps consumers from buying CBD products?

There are many reasons for purchase hesitancy but talk to any expert and you’ll find two reasons are most common:

They Don’t Know What to Buy!

Over 60% of consumers have heard of CBD but don’t really know much about the product’s details.

They Don’t Understand the Value!

81% of consumers are likely to buy a product if they can try it first.

Go to any retail channel that is selling CBD products and consumers face a large amount of choices: different products, brands, strengths, etc. At lower price points many consumers opt to try many until they find what works best for them. But at higher price points the same consumers will take a pass and look to brands who offer sampling opportunities.

Trial & Discovery Kits are great way to let consumers experiment and overcome their hesitancy to buy. Whether it is retail multi-branded or a single brand with multiple products these kits help educate consumers and provide incremental revenue.

Execution

Upon selection of the kit’s structure, style and graphics it’s time to develop the execution plan. Sourcing, Project Management, Brand Coordinators and Logistics each go on to develop their plans. Coordinating all of these departments are the VBX Sales and Account Management Teams. They know that effective communication is a key component between the client and VBX, as there are many moving parts involved with bringing a kit to life. Our highly-trained experts will keep your project moving forward on time and on budget.

VBX’s sourcing and project management teams coordinate a global manufacturing and supply schedule, sourcing all packaging components for the kits.

At the same time, logistics team plans schedules for kitting all the items and delivery options, which could include shipping to warehouses, distribution centers, stores, or even drop shipping to individual customers.

The Final Product

While the process to launch a kit may seem straight forward there are multiple steps and details that need to be managed and reviewed over the course of many months. And by working with VBX Solutions, you won’t need to hire an entire internal team to pull it off! We’ll manage every aspect for you, saving you valuable time. Best of all, your final saleable kit is great way to highlight your offering and deliver a one-of-a-kind experience to the end user.