Vivablog

A lot changed in 2020 but few industries have been as affected as extensively as retail. Make sure you’re keeping up with the changes by staying current and aware of trends. Here are 4 retail and packaging trends to check out for 2021.

1)      The importance of standing out in eCommerce

It is now critical to incorporate corrugate into your brand’s online packaging in a way that elevates the experience. Ecommerce shipping design is shifting from regular and plain packaging towards a more functional/stimulating unboxing process for consumers. You can achieve a more sophisticated “luxury corrugate” through thoughtful engineering and art direction, and by personalizing your brand’s shipping packaging.

A personal experience with a salesperson isn’t an option , so the packaging is the true first impression of your brand. Provide your customers a great experience through a shipping package that speaks for itself.

2)      Sustainability continues to grow in importance

Consumers are starting to pay more attention to not only what their products and packaging are made of, but also their carbon footprint. Often in the past sustainable options were more expensive but there are a many ways to go about creating sustainable packaging. The concept of “Reduce, Reuse, Recycle” can all be applied in different ways to design an eco-friendly package. Using recyclable materials or creating a reusable design with  alternative materials are both ways to incorporate sustainability.

3)      Sampler kits are driving huge sales numbers

60% of customers who receive free samples covert to full-size products. Brands are seeing sales of sampler kits skyrocket compared to previous years. Consumers can no longer test products in store, so giving them the opportunity to test out products from the comfort of their own homes is critical. Sampler kits not only give consumers a chance to find their favorites from your brand, but also provide the excitement of  experiencing something new. If your company isn’t offering sampler kits, now is the perfect time to start!

4)      Loyalty programs are more important than ever

Your loyalty program can be a deciding factor in whether consumers choose you vs the competitor. Can you say your loyalty program is going above and beyond your customers’ expectations? These programs are an optimal way of thanking the customers who have stuck with you through these trying times. Showing them how important they are to your business is a necessity. A gift incentive, and an unexpected thank you note can go a long way toward building loyalty and creating advocates. VBX Solutions manages multiple loyalty programs and we’re happy to talk to you about how we can take yours to the next level.

What trends or opportunities is your business missing out on? The VBX Solutions team can help you explore your options, and work with you to find the best fit for your brand to drive sales. To learn about these options email us at info@vivaboxsolutions.com