With the changing behaviors going on in the world right now VBX Solutions knows education attractions are some of the hardest hit companies regarding the new norms created by the pandemic. How can you provide your customers with a personal experience your education attraction would normally offer in-person, from a distance?
VBX Solutions has been trying to find the perfect idea to help our clients make the most out of the situation and we have the solution. We have seen huge success with the education kits, and we are going to tell you why. When you think about what your attraction is really offering it’s not only the knowledge you have to share, it’s also the experience of being able to physically see, touch, and listen to something your customers are interested in. An education box can replicate that emotional bond customers would normally feel from visiting your establishments. People are so eager to get back to a pre coronavirus world and supplying them with an experience in a box is a great way to do just that.
This sample education kit we created provides information this aquarium has to offer as well as fun ways to get engaged. Visiting an attraction provides customers with an experience as well memories with loved ones to last a lifetime so why not send that home to them.
· The kit comes with a booklet that provides mom and dad with information about all the perks of membership with the aquarium.
· It also provides them with fun and engaging activities for the whole family to get them involved with each other and your business.
o i.e. Take your kids to a nearby creek and see how many creatures they can name.
· A QR Code is placed on the information booklet. This QR Code leads to more information about the animals in the aquarium and online games.
· The coloring book supplied has fun images of aquatic life and comes with a set of crayons.
· The package includes a fun “VIP Pass” to get kids eager about the opportunity to visit the aquarium when it is open.
· This educational kit provides a clean water experiment for the whole family to do.
· Sending an experiment home to customers gives them an interactive piece of the aquarium as well as a way for the entire family to get involved and spend time together.
The entire VBX Solutions team plays a role in the lifecycle of getting kits like these prepared to go, but where the process really begins and ends is with our clients. Before we start designing any kit, we meet with the client to determine their goals, objectives, and KPIs.
From there, our Creative team gets to work on designing the package based off of what the clients goals are. From mood boards to sketches to prototypes, our team creates a multitude of concepts that support your brand’s promise.
Once the design is complete the manufacturing process begins and materials are collected from around the world to create the perfect package.
While the packaging is being manufactured our project managers start sourcing kit elements, identifying brands and content to include in the kit.
Finally, the packaging and content arrive at our fulfillment center where it is kitted and either stored in our warehouse awaiting drop shipment or is delivered to the client’s distribution center
With all the changes being made to the norms of society it is important for businesses to keep their target market engaged with what they have to offer. Providing clients with the experience of your establishment from the comfort and safety of their own home is a great way to show them you care about their loyalty. VBX Solutions would love to help you with taking that next step to go above and beyond with your customers. VBX Solutions can help you pinpoint ways to more effectively keep your target market interested in you and help navigate through any sore spots your business may be suffering from. Email us at firstname.lastname@example.org to discuss what we can do to help your education attraction flourish during these hard times.
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by Maggie Tessier
In order to understand the challenges faced by the average promotional marketing team, it’s necessary to get inside their heads a bit. What’s the biggest obstacle they need to overcome in order to get consumers to use their product or service? How can they effectively introduce their brand to their core audience in a way that informs, entertains, and educates? When it comes to marketing, custom promotional boxed are one of the best ways to meet these objectives and build a strong brand identity while providing the information their target market needs about the product they are offering. Here are some basic strategies for custom-packaging promotional boxes in a way that will get the right people to pay attention to your brand.
If you’ve been paying attention on social media lately, you’ve likely spotted a trend that’s showing no signs of going anywhere. From YouTube to Instagram, unboxing videos are a widespread phenomenon that can provide maximum exposure and recognition for your brand at absolutely no cost! An unboxing video is just what it sounds like: a video of a person unpacking a new product so that other fans of the product or brand can see its contents. While an unboxing video can be made for just about any product on the market, it is most common to see an electronic device, such as an iPhone, or a collectible toy, such as a limited-edition LEGO set, get unboxed for others’ viewing pleasure. The unprecedented rise of the unboxing video has made many companies pay closer attention to how their items are packaged, and strive to make every unboxing experience as aesthetically-pleasing and satisfying as possible.
Since a custom promotional box’s primary function is to introduce consumers to a new product or service, or even to the brand itself, it makes sense that, if a promotional box was packaged interestingly enough to generate excitement and intrigue, unboxing videos would be made and shared over social media outlets by excited members of your target audience. This exposure could potentially lead to the brand and product being blogged about and reported on by industry heavyweights and consumer reviewers alike. All of this publicity can be very good for an as-yet-unknown startup company or new product that has not gained significant traction among its core audience. By amping up the excitement with custom packaging, your promotional box stands a better chance of becoming the subject of positive buzz.
When you think of the phrase “brand identity,” chances are you think of that handful of mega-corporations who have created entire mini-societies based on consumer devotion to a product. A solid brand identity is a quick and efficient way to summarize your company’s mission, values, and process while also building an emotional bond with any consumer who shares those sentiments. Before you plan your packaging strategy for a custom promotional box, it is vital to give serious thought to just how you want your target audience to feel about your company and its products based on this first experience.
Are you a quirky, irreverent anti-corporation that wants to do some good in the world? Are you a serious-minded company that business professionals have relied on for over five decades? Perhaps you are an industry disruptor poised to change the face of our modern world forever. Whatever your brand, the first step of your marketing campaign should be to define its identity and then use that information to design your custom packaging concept for promotional boxes.
People receive things in the mail all the time- and most of it gets tossed in the trash or recycling bin! It’s sad but true that a substantial number of promotional marketing materials never even get opened by their intended recipients. What if you could guarantee that your company’s custom promotional box would be the one they open? With creative custom packaging, you can! People enjoy being entertained and pleasantly surprised, and they want to feel as though a specific brand message resonates with them. In our modern world, we receive so much input that it all starts to sound like white noise after a while. By custom-creating a standout promotional box, you can ensure that your target market will tune in for a moment and receive your brand’s message loud and clear. With a creative approach to packaging, your promotional box will be the one that sticks with your audience long after they’ve opened it.
Just because your custom promotional box’s packaging is innovative and eye-catching, that doesn’t have to mean it’s hard to open! Think of the end recipients and the experience you want them to have, so you can customize your promotional box in a way that eliminates difficulty and frustration. All too often, marketing departments choose form over function, which can lead to costly product packaging blunders. Imagine how a consumer will feel about your brand if he or she can’t easily and quickly open the promotional box’s packaging? It’s best to make sure that however you choose to capture your brand values through packaging, it will not require an advanced engineering degree to actually open it!
You want to make sure that your custom promotional box not only ends up in the right hands, but is then opened and reviewed by those who need to hear your message most. There’s no way you’re going to achieve your end goal of imprinting your brand logo onto the brains of everyone who encounters your promo kit if you don’t first imprint it on the packaging itself. Highly-visible, brand-specific labeling that uses both the company name and logo will go a long way toward helping people remember you. A delightfully-packaged little promotional box that sparks imagination and generates buzz is great, unless nobody can even figure out who put the box out in the first place! By making sure your brand name is front and center, you can be sure that people will be able to identify your company before they ever open the package.
When you are custom-designing the packaging for your promotional boxes, be mindful of the end result your organization is shooting for, and you’re sure to land on just the right strategy! When in doubt, make sure to refer to these helpful hints and your promotional materials will stand head and shoulders above the rest of the competition.