4 Need to Know Retail and Packaging Trends for 2021

February 9, 2021 Brand Packaging, Concierge, Retail Kits4 Minutes

sustainability

A lot changed in 2020 but few industries have been as affected as extensively as retail. Make sure you’re keeping up with the changes by staying current and aware of trends. Here are 4 retail and packaging trends to check out for 2021.

1)      The importance of standing out in eCommerce

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It is now critical to incorporate corrugate into your brand’s online packaging in a way that elevates the experience. Ecommerce shipping design is shifting from regular and plain packaging towards a more functional/stimulating unboxing process for consumers. You can achieve a more sophisticated “luxury corrugate” through thoughtful engineering and art direction, and by personalizing your brand’s shipping packaging.

A personal experience with a salesperson isn’t an option , so the packaging is the true first impression of your brand. Provide your customers a great experience through a shipping package that speaks for itself.

2)      Sustainability continues to grow in importance

Aerie Reusable Tote Made From Recycled Material

Aerie Reusable Tote Made From Recycled Material

Consumers are starting to pay more attention to not only what their products and packaging are made of, but also their carbon footprint. Often in the past sustainable options were more expensive but there are a many ways to go about creating sustainable packaging. The concept of “Reduce, Reuse, Recycle” can all be applied in different ways to design an eco-friendly package. Using recyclable materials or creating a reusable design with  alternative materials are both ways to incorporate sustainability.

3)      Sampler kits are driving huge sales numbers

12 Days of Clean Beauty Kit for Whole Foods Market

12 Days of Clean Beauty Kit for Whole Foods Market

60% of customers who receive free samples covert to full-size products. Brands are seeing sales of sampler kits skyrocket compared to previous years. Consumers can no longer test products in store, so giving them the opportunity to test out products from the comfort of their own homes is critical. Sampler kits not only give consumers a chance to find their favorites from your brand, but also provide the excitement of  experiencing something new. If your company isn’t offering sampler kits, now is the perfect time to start!

4)      Loyalty programs are more important than ever

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Your loyalty program can be a deciding factor in whether consumers choose you vs the competitor. Can you say your loyalty program is going above and beyond your customers’ expectations? These programs are an optimal way of thanking the customers who have stuck with you through these trying times. Showing them how important they are to your business is a necessity. A gift incentive, and an unexpected thank you note can go a long way toward building loyalty and creating advocates. VBX Solutions manages multiple loyalty programs and we’re happy to talk to you about how we can take yours to the next level.

What trends or opportunities is your business missing out on? The VBX Solutions team can help you explore your options, and work with you to find the best fit for your brand to drive sales. To learn about these options email us at info@vivaboxsolutions.com

Looking for a solution? We can help.

Headquarters

9211 Corporate Blvd Ste 110
Rockville MD 20850

Satellite Offices

AZ, CA, CO, PA, TX

Email

info@vivaboxsolutions.com

Phone

+1.212.652.2024


Three ways to make your sustainability program successful

November 9, 2020 Brand Packaging, Retail Kits7 Minutes

sustainability

Three ways to make your sustainability program successful

Sustainability is a way to take care of the earth that takes care of us. Times are changing regarding how people treat the planet, and the packaging industry is changing with those times. There has been a lot of progression in the green movement, but there are still plenty of opportunities and simple changes that can be made to keep up that progression. Packaging made with recyclable material is an important part of sustainability, but there is much more to it.

Now more than ever, consumers have been taking the initiative to research exactly what is making their products/packaging sustainable. Sustainability goes beyond recycling; the modern-day consumer is also interested in the amount of waste being used and other environmental benefactors to create the items they shop for.

There are three pillars for creating a greener packaging program: Reduce, Reuse, Recycle. As mentioned before, recycling is a key ingredient to sustainability but certainly not the only one. Reducing is another staple to an eco-friendly package. Reducing the amount of material or pieces used on packaging can save a plethora of resources and energy. Providing consumers with the opportunity to reuse your packaging also creates an opportunity to save materials and energy. A reusable package is the gift that keeps on giving. Keep reading to find out how you can apply reducing, reusing, and recycling to your companies packaging.

Reusable and Recyclable Boxes

Reusable and Recyclable Boxes

The Three R’s of Sustainability: Reduce, Reuse, Recycle

Reduce:

Reducing the amount of materials and energy being used to create your brands packaging supports sustainability. There are a few simple ways your company can reduce the amount of waste being used on your packaging. In earlier times, luxury packaging meant going all out with boxes inside of bigger boxes, inside of bags, with plenty of wrapping paper and a ribbon on top. But current times are different. The idea of less is more can certainly apply to luxury packaging. By keeping it elegant, yet simple, you can still wow your customers and reduce waste at the same time.  Another way your company can provide outstanding packaging while still hitting the goal to reduce, is combining your box and your bag into one package. If you’re asking yourself ‘How can that be possible?’ or ‘What does that even mean?’ take a look at the bag below. By using a more box-like structure and attaching a handle to the top, we were able to eliminate the need for a separate box and a bag. Eliminating the need for both leads to a reduction in the use of resources.

Reusable Box / Bag

Reusable Box / Bag

Reuse:

Reusable bags and packaging are a GREAT way to support sustainability. Reusable bags are nothing new to the world of eco-friendly packaging. You can find these types of bags everywhere, from the grocery store to the mall. Providing reusable packaging to your customers eliminates the need for continuous waste, supports eco-friendliness, and provides your customers with a piece of your company to hold on to. Want to take it a step further? Create your reusable package with recyclable material. After all the uses your customer gets out of it, the product can go on to be generated into something new. For example, cotton canvas tote bags are both recyclable and reusable.

A gift with purchase is an excellent way to send a reusable product home with customers

A gift with purchase is an excellent way to send a reusable product home with customers

Cotton Canvas Tote Bag

Cotton Canvas Tote Bag

Reusability is more than just tote bags. Any durably made box, bag, or even gift with purchase can prevent waste by providing the consumer a convenient reusable package.… take a look at these Sephora Favorites boxes. Once they have served their original packaging purpose, they can go on to be used again for whatever the customer needs. Items that can be kept and reused for reasons outside of shopping lead to less waste in landfills.

Recycle:

Recyclable material is the key component to eco-friendly packaging. There are plenty of combinations that can be made to keep your company’s packaging eco-friendly. It’s as simple as switching from unrecyclable ink to a soy-based ink.

Some examples of eco-friendly packaging components include:

·       Mono Material (consisting of only one material)

·       Paper Handles

·       Post-Consumer Papers

·       Poly-Mailers

·       Natural Materials- Cotton and Canvas

Reusable Tote Bag

Reusable Tote Bag

Choosing the wrong finishes can render your eco-friendly design un-recyclable. So how does your package composed of recyclable materials magically become nonrecyclable? Those finishing touches and add ons being used may very well be the culprit. If any part, no matter how small, of your package is not recyclable, the whole package will end up in a landfill.

Some examples of nonrecyclable packaging components include:

·       Laminations

·       Foils

·       Poly ribbons

Once any of these materials has been added, it doesn’t matter that the main components are eco-friendly, it is still deemed nonrecyclable as a whole. If you want your brand’s packaging to be truly sustainable opt for environmentally friendly inks, finishes and adornments.

Some examples of eco-friendly inks and finishes include:

·       Soy-based inks

·       Water-based varnishes

·       Vegetable based inks

There is a lot to consider when thinking about your sustainable packaging program. VBX Solutions can help you explore your options, and work with you to find the best solution for your brand. To learn about these options email us at info@vivaboxsolutions.com.

Looking for a solution? We can help.

Headquarters

9211 Corporate Blvd Ste 110
Rockville MD 20850

Satellite Offices

AZ, CA, CO, PA, TX

Email

info@vivaboxsolutions.com

Phone

+1.212.652.2024


Using Experience-Driven Packaging to Increase Your Influencer ROI

August 28, 2018 Influencer, Sustainability6 Minutes

sustainability

Guiding Principle: Value Exchange

Influencer Marketing is, at its core, a relationship. This concept extends into every aspect of the market, including sending product to influencers. No one likes to do something for nothing: it’s against the core tenet of maintaining a healthy relationship.

More likely than not, the attention and detail you put into this process will have an impact on the outcome. If you do right by your influencer, they are inclined to do right by you. The experience they have receiving your product is a key element of their view of your product, your brand, and, ultimately, their decision to share this with their audience or not.

If you are going to send product to influencers, you need to jump in with both feet. It’s best to put the requisite time, money, and energy into the process. Without research, accurate targeting, and those special details that create surprise and delight, you’re likely to get a lukewarm response from your influencer recipients.

5 Tips:

1. PERSONALIZATION & DETAILS

Influencers are being sent free product all the time. 41% of the influencers surveyed get product every week on average, while 35% get product every month. Beyond that, 11% of influencers get product at least quarterly and 10% get product sent daily.

Be clear about how and where an influencer can post. Influencers are professional content creators and they are mindful of FTC protocol, brand hashtags, and using the right brand handle. Include a note card that lists the brand or product webpage, the appropriate brand handles, the hashtags influencers can use, and other relevant details (e.g. purchasing instructions, a personalized coupon code, or anything else that makes things smooth and easy). Then send a follow-up email, just as you would in any other professional interaction.

2. PRODUCT

72% of influencers surveyed stated that they would be most likely to post about a product sent to them if they genuinely loved the brand and the product. Of those who post, 53% of the influencers surveyed say they would post an Instagram Story.

Do your due diligence. In order to reach the right influencer for a campaign, you need to do a little digging. Get down into the details and find out who each influencer is, what they like, what type of content they create, and determine if that style is an organic fit for your product or brand.

3. THEME

Get creative and think thematically. Some of our influencers cited carefully curated, themed boxes with a conceptual element tying the product to a holiday, a season, or a certain aesthetic. Have fun, be quirky, and be unique. Remember that unboxing is a process unto itself: the more intriguing elements you can include, the more thrilling the experience will be, both for your influencer and for their audience.

4. ENVIRONMENTAL IMPACT

Be mindful of how you are packaging your product. Many influencers cited environmental concerns when receiving a bunch of stuff that may or may not be used. Whenever possible, try to be ecologically sound in your packaging and shipping choices. Some brands even send postage and instructions on how to donate or recycle an item if they don’t use it.

5. COMPELLING PRESENTATION

There truly is an art to sending product to influencers. While it may seem obvious to some, it’s important to remember that the packaging you use is another way to win over your influencers and their audience. Think of color, size, material, and presentation. Personalized touches like a handwritten note can make a world of difference. Remember to consider the optics (how will this look?) as well as the experience (how will this feel?) as you put together your packaging.

Sending product is not necessarily an “easy win”. Like so much of influencer marketing, the opportunities are vast, but so is the potential for missteps. It’s important to invest in a meaningful, organized strategy for sending product and to execute it with professionalism, attention to detail, and forethought. The amount of energy you put in is likely to show in your results; not just in the number of influencers who post, but in the quality of their content and the longevity of the relationships. With the right resources, you can reach your audience in a fun, natural way that allows both your brand and the influencer to truly shine.

Want More Resources? Ready to Roll?

TapInfluence allows you to quickly discover and assess influencers at a glance. You can drill into the details, and even get the information you need to contract them and send them your product— in addition to cash compensation or as a primary value exchange.

If you’re looking for a partner to help create, brainstorm, design, produce, and deliver high-quality product boxes, we recommend Vivabox Solutions. They have worked with leading brands to create meticulously designed product boxes. When it comes to experience-driven packaging, no one is more knowledgeable.

Looking for a solution? We can help.

Headquarters

9211 Corporate Blvd Ste 110
Rockville MD 20850

Satellite Offices

AZ, CA, CO, PA, TX

Email

info@vivaboxsolutions.com

Phone

+1.212.652.2024